Account Based Marketing - The Single Biggest Thing That's Made a Difference

The culture of unmarketing or this culture of ABM across the film marketing teams. So going from a focus on almost deal marketing to one of as you touched on earlier unifying the organization and being that real problem spotter. Navan: I think we should not try to hard in terms of marketing it needs to be effortless in terms of aligning with the business understanding the business is the most important thing if you understand your client If you understand your key stakeholders kind of programs that you will end up doing will be aligned to whatever is the vision for the account or theVision for the business that is there.