Strategic Advertising in Political Campaigns: The Dilemma of Cryptocurrency Visibility

The crypto industry is spending millions of dollars this election cycle in a bid to reshape Congress, including pivotal Senate races in Ohio, Michigan and Arizona. But ads the industry is funding focus on issues like the economy, immigration and reproductive freedom — with no mention of crypto. On POLITICO Tech, reporter Jessica Piper joins host Steven Overly to explain why this little industry is spending big, and the tactics it’s using to send more crypto-friendly candidates to Washington.

Steven Overly is the host of POLITICO Tech.

Jessica Piper is a reporter at POLITICO.

Annie Rees is the managing producer for audio at POLITICO.

Afra Abdullah is the producer of POLITICO Tech.

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