Andrew Campbell, OpenStore's Quant
The Andrew Faris Podcast
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The Second Price Yield Auction Concept Is So Helpful
The second price yield auction is so helpful. This is exactly why people set a cact target at a certain number. The whole notion is you've got X amount of margin to give beyond which point a customer is all under profitable to you. So bid in a way that gets you customers at that much or less and that's it.
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