Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

3 No-BS Principles for Unforgettable Marketing with Margo Aaron

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Direct Response Copywriting - How to Write Messages That Just Clicks?

In marketing, it's not easy to understand the market so well that you can write messaging that just clicks. This is where a studying direct response copywriting comes in and mend a lot of those principles of persuasion. "Once you develop that level of ampathy, of understanding the person on the other side, the words are less important," she says.

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