AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Pinterest's Growth and Gen Z Focus
The chapter explores Pinterest's emphasis on shopping and its appeal to Gen Z users, resulting in significant user growth and increased advertising revenue. The CEO discusses how Pinterest has evolved into a key shopping destination for Gen Z, leading to a surge in user numbers and revenue from advertisers. It also touches on the platform's success with retailers, user engagement, Chinese advertisers' impact, and how Pinterest uniquely resonates with Gen Z by offering a positive, self-discovery experience.