#8: Where's the Barbie business pop? Why brands beat marketplaces
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The Halo Effect of Barbie Products on Millennial Moms
Jess: Most of the marketing and the end consumer is actually a mom, not a little girl. Jess: I think it's trying to win back over millennial moms so that we buy Barbie products for our children. In a movie, there's a gynecology joke and the last line in the movie, which no eight year old girl is going to understand. And as a mom of a daughter, like I did ship my like my perspective shifted on that front.
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