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The Importance of Being Smart in Real Estate
In the startup world, you've got to be a lot of people. The competition is incredible. I said, hey, what industry can we go after here that the competition, we just got to be above average and we can do really well? So in 2016, we built a self-storage facility from the ground up,. opened it in 2017, raised money from friends and family, built a building for $2.9 million... Today, it's worth $10 or $11 million. It generated outsized returns. And so we made a decision to sell the moving and storage company and do more real estate. When you got a little bit of cash and you know how to operate