Advice Line with Jim Koch of Boston Beer Company
How I Built This with Guy Raz
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Crafting a Beer Revolution
This chapter explores the origins of the Boston Beer Company and the launch of Sam Adams Beer, detailing the founder's transition from consulting to crafting a unique beer brand in the 1980s. It emphasizes the challenges of attracting traditional beer drinkers to new craft flavors and the importance of identifying early adopters in niche markets. The conversation also includes insights from Kim Jones of Tropical Vibes on brand storytelling, community engagement, and building awareness for new products.
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