The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Using Data to Optimize Your Marketing Campaigns
Bdex is enabling its customers to acquire the data, and that gives them a lot more power. Gives them the power to bring it into their internal platforms,. Whether it be a c or m allows them to push it into an advertising platform if they want to do market in campaign. It also allows them to use it for direct mail if they want as well. The other really interesting thing that we do are helping brands and media companies reach consumers across their devices.
Play episode from 20:22
Transcript
