There's an AI maturity model. Gardner published this model in 2019. And basically that phase one is like the end users are going to start bringing in different AI tools into their day to day workflows. The second piece would be is your team able to actually scale its usage of AI. That's not something that chat GPT is going to really help your team do. But if you wanted to make, you know, repeatable processes, build actual components of your business, so focusing on the system rather than the manual tasks automation. So that's kind of phase two. And then when you connect, you begin to connect enough of the workflows together so that the data feedback loop starts

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