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376: ‘One True HIG’, With Neil Jhaveri

The Talk Show With John Gruber

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The Importance of Having a One-Time Subscription Price

I know that the whole idea of subscription pricing is still, and perhaps always will be, it is electric to some people. And I think that ultimately boils down to how you're using the product. If we had priced it with a little lower, with a one-time option, certainly more people would have come in the door. It was also really clear to us that we would not be able to aggressively continue to grow and build the product without at least hitting this price point.

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