Masters of Community with David Spinks cover image

Building Member Habits and Becoming Indistractible with Nir Eyal

Masters of Community with David Spinks

CHAPTER

What's the Itch That My Product Seeks to Scratch?

Community managers need to understand what people are looking for in a product. The first step is understanding their external triggers and our internal triggers. Then comes the action phase, where users do the simplest thing they can to get relief from psychological discomfort. And then there's variable rewards which come in three flavors: hunt, tribe and self.

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