3min chapter

Marketing Against The Grain cover image

Winning Brands Play by Different Rules

Marketing Against The Grain

CHAPTER

How Far Ahead Can Your Product Be?

How far ahead can your point of view be before your product needs to deliver on that? Oh, that's that's a great question, karen. Let me tell ou about the early days of hubsbot. Early days of hubspot product wasn't great, people. It was not a great product. But it was a great vision and was a great story. And i have lived in a world where the story was two plus years ahead of the product. I think you can live six to 12 months ahead of your product. Too many businesses out there get rooted in the hereing now. No, you can say where the company is going. Now you have to act on that

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