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4min chapter
The Power of Reputation: How to Build a Business that Lasts with Thomas Smale
The Long Game
How Did You End Up Building Effe International?
Efie international was founded by Relly gray, the founder and CEO of e-tailer Whirhit. He says he started out selling websites himself to make extra money at college. After graduating in 20 ten, his peers were going to work for big investment banks or consulting firms. But economic conditions were not the best so he decided to double down on a business that had no overheads. Efie has now gone national with its own network of buyers who trust it more than third party market places.
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