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66 // Business of apps with Markus Müller-Simhofer
Metamuse
The Story of Subscriptions Is Lost in the Trees
I think the story of subscriptions is sometimes lost in the trees compared to what it actually provides for the customer. We tried to provide existing customers with basically cheaper version to upgrade to the subscriptions. And I would say it kind of worked, but we still of course got our share of not so positive feedback. It's a really hard thing to communicate because you know in advance that customers won't be happy by the switch.
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