2min chapter

Data Skeptic cover image

Data Skeptic: Ad Tech

Data Skeptic

CHAPTER

How to Get the Most You Can Get for Your Ads

The vicary auction is a second priced auction, meaning everyone bid what they'd like to bid. Two impressions in one click does not guarantee you a 50 % click through rate. The bigger the number, the longer it takes for the true data to overtake your prior.

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