What's Working and What Is Not?

It's been funny to watch attribution software vendors push back on self reported attribution when it's 100 % supplementary. The difference in my position that people need to understand is that the only thing that i care about is driving better results for you. We don't have tech vender partnerships. We don’t care about selling you a specific tool. I don't care about which a b m platform you use. It's super simple. And so that example of how the attribution was handled is a clear cut, real life example about when vendors don't have your best interest in mind.