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86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner

The Disruptive Voice

CHAPTER

Marketing That Works

The way human attention works is if you're out there looking for something. Canva, which is a drawing an art sopware that's been really successful, found that most people start by gogling things like birthday party invitation templet or hoter design and award certificate. So i think aset of starting with this generic list of tactics like show up in the super market and do s o and run edwards, if you can really understand where the struggling moment is, you can find channels. And then the other piece of this that's really important is the messaging.

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