2min chapter

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440. Does Advertising Actually Work? (Part 1: TV)

Freakonomics Radio

CHAPTER

Is There a Difference Between TV Ads and Advertising Management?

The vast majority of brands over invest in advertising, and could increase profits by reducing their advertising spending. So why are so many modern capitalists making such a fundamental economic mistake? This is very much the billion dollar question that we would love to have a great answer to. But we have a few different hypotheses as to what could be going on....

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