Engagement Matters

The number of subscribers shrank a bit last year, but the engagement is way up. He says to us, this isn't about me. It's about you. And you will find that your most loyal fands are within a smaller circle. You'll find that those who love what you make and one more of it, and those who will tell the people about you, they're all in that smaller e. We live in a world obsessed with likes. First, as we discovered, the intiner came along. Then facebook taught us that likes matter. But even engagement matters. When some one buys from you, that's not just a financial transaction. It's an emotional one.