5min chapter

The Gray Area with Sean Illing cover image

What would Keynes do?

The Gray Area with Sean Illing

CHAPTER

Is Social Media Changing People's Preferences?

Economists used to say that advertising had no effect on people's preferences. But the rise of social media has changed this quite a bit, he says. Social relationships and power dynamics in society exist outside your control - but they can still be affected by market decisions. He asks: How do we decide democratically what constitutes a good life? And does it even matter if there is an alternative way or not?

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