"It's amazing how much you learn about your investing style when you actually go through this process," says Brian O'Haughnessy. "We test it. One of our things is yet tit sounds like a good idea, but as far as we know, we've got a big research graveyard." He adds that while his short term performance could go anywhere, he firmly believes if he sticks to the process for five, ten, 15, 20 years, he'll be delighted with his results.

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