4min chapter

Cortex cover image

15: Tempest in a Teapot

Cortex

CHAPTER

Are Ad Blockers a Threat to Your Online Business?

The latest round of people freaking out about ad blockers is a bit of a tempest in a teapot. I think this is really overblown in very many ways. It's not as though the number of people who use desktop computers are constantly increasing with ad blockers. And so I can only assume that on iOS, this is going to be the same pattern.

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