Streaming’s Parallel Universe
Music Tectonics
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AudioMac's Evolution and Impact
This chapter explores AudioMac's transformative journey from a music hosting platform to a leading streaming service over the past decade. It highlights key innovations, particularly the fusion of trap music with orchestras, and discusses the importance of understanding artists' needs through an artist-focused approach. Additionally, it emphasizes the significance of bootstrapping for sustainable growth, drawing parallels between independent artists and startups in navigating funding and partnerships.
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