3min chapter

The Role Forward: A Strategic Finance Podcast cover image

CAC Masterclass: The SaaS CFO, Ben Murray

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Three Key Parts of the CAC Profile

Marketing is a little more subjective than the direct things on the sales side. So I'd imagine chatting with marketing leaders and figuring out what that split looks like is not an easy task, but one that the best CFOs and best finance leaders are able to tackle. Once you have your CAC profile, you understand this about a business, maybe a client, what do you do next? And then looking into that, so why do we have a lot of red? Why are we inefficient sales marketing? We're trying to figure out that go to market fit.

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