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Bloomberg Tech
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Siri's AI Revolution
This chapter discusses Apple's forthcoming AI web search tool that will significantly upgrade Siri's capabilities, slated for release in March as part of iOS 26.4. The conversation also explores the strategic implications of these advancements, including a redesigned interface and subscription-based health service, as Apple navigates partnerships with AI firms like Google and Anthropic. Additionally, the chapter addresses the competition in the AI landscape from emerging players and the need for Apple to differentiate itself in an evolving market.
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