If you go to the gim and you don't feel pain, you probably didn't get stronger. And wed develop an appetite for that discomfort in a funny way because we start to see that this corresponds with great outcomes a hundred %. People will sometimes leave a great culture, and then they'll circle back and come back to it. It's really not iy happy a times. But making a creative project is so hard. You've got to move it, as ed says, from suck to not suck every time. Every time you're oing to be in that first space. The worry about there is that people come to work at picksar and they just assume that they've