When Jesse Schoberg, Co-founder of DropIn Blog, shared his thoughts about the huge benefits of living in Bangkok with CNBC, as part of their ‘Make It’ series, he had no idea it would go viral - both inside Thailand and abroad.

The piece, titled ‘I live better in Thailand than I did in the U.S. — here’s how much it costs’ received lots of appreciation but also a stream of more negative comments from some members of the backpacking and expat retiree communities. They criticised how much Jesse chooses to spend on accommodation, food and travel in a place often seen as a mecca for cheap living.

“A lot of people were like, ‘Oh, for $8,000 a month, you can live anywhere … no, you cannot live like we live here in New York, which is an equivalent city, for $8,000 a month. When we were in New York recently, the apartment we were staying in was a small studio, and it was $4,200 or $4,400 a month. It was nothing near the type of service or quality that we would get in Bangkok for much less.”

On today’s show Dan and Ian talk to Jesse about why he decided to participate in the series in the first place, the very different reaction he received from the Thai audience and some possible reasons why ‘spend shaming’ exists.