2min chapter

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440. Does Advertising Actually Work? (Part 1: TV)

Freakonomics Radio

CHAPTER

The Quality of Measuring Advertising

The quality of measuring advertising has up every single year. There are things that you can get from panel data and measures that are accepted by the industry. What every company would like is a level of differentiation which makes them that little bit more competitive. The work done anif social justice and climate justice, and building brands with purpose, we believe gave us a competitive advantage against other brands....

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