2min chapter

The Business Leader Podcast cover image

Sokratis Papafloratos: Overcoming failure to transform men's healthcare

The Business Leader Podcast

CHAPTER

The Role of Traditional TV Advertising in Targeted Marketing

This chapter explores how traditional TV advertising remains a crucial element in reaching male audiences, especially those in mid-life. It emphasizes data-driven marketing strategies, showcasing the importance of testing and adaptation to enhance advertising effectiveness.

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