Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar
UI Breakfast: UI/UX Design and Product Strategy
00:00
UX Content Strategy
A comprehensive content strategy may consider all of the channels where there's content because you want there to be consistency in your messaging. Once you bring those people into your brand experience digitally and they become either members or customers, then UX content strategy takes over. "We don't want them to know that there's two different teams that are, you know, handling things," she says.
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