How to Use Influencers to Promote Your Cosmetics

The FTC has made it very clear now in the age of social media that when people put drug claims on your cosmetic, the responsibility is the brands to review those comments and pull them down. Influencers, celebrities, you have to be careful because they too represent the brand. Unless it's a self-symblue type product where it's an anti-dandruff, you can't make those claims. So there's a lot of that going on.