What Is Temptation Bundling and Why It Works

What if you could make your hardest habits feel easier—without relying on willpower? There’s a simple, science-backed strategy that pairs what you “should” do with something you “want” to do, so you actually look forward to it.

The good news is, you don’t need more motivation. Instead, you can create instant gratification that makes you want to keep engaging in a habit like going to the gym or doing chores.

Some of the things I share are:

• What “temptation bundling” is—and why it works in your brain
• The dopamine-based reason this makes good habits stick
• One strict rule that transforms chores into treats (and why cheating ruins it)
• How temptation bundling differs from habit stacking and commitment devices
• Real-life examples you can copy for the gym, cleaning, travel, and taxes
• The mistake that makes bundles fail (competing attention) and how to avoid it

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