4min chapter

The Frictionless Experience cover image

The Future of Customer Service: AI, Automation, and Empathy with Noopur Bakshi of Hewlett Packard Enterprise

The Frictionless Experience

CHAPTER

Navigating the Balance of Friction in Customer Experiences

This chapter explores the role of necessary friction in customer service, emphasizing when emotional human interactions are crucial versus relying on automation. It highlights the importance of empathy, particularly in situations like flight delays, and underscores the need for data-driven decisions in enhancing customer experiences.

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