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Ep. #294 - Norton Motorcycles' Resurgence: Insights from Head of Sales Steve Radt

Garagecast - All Things Power Sports and Marine

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Engaging Sales Through Entertainment in Motorcycle Dealerships

This chapter explores the role of captivating presentations in the motorcycle sales industry, highlighting the significance of storytelling and enthusiasm in engaging potential buyers. The conversation reflects on the challenges faced by salespeople and emphasizes the importance of making the buying experience exciting and passionate.

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