How to Market Your Product - Part 1

Start up companies need to solidify their position in the market. The key is, they need to have enough that they can start seeing patterns around what people like and don't like about the offering. There needs to be enough customers so that you can do a little bit of pattern recognition across them. If your product didn't exist, what would you use? And the answer to that question is funny because we're usually really obsessed with looking at other start ups that are doing same thing as us. They haven't heard of your start up. But if you go to anybody's head of your start-up, most of the time they haven't even heard of yours. So it does happen

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