2min chapter

Business Daily cover image

Million by 30: Elwinder Singh

Business Daily

CHAPTER

Is Your Health Care System a B2B or a D2C?

We are very much focused on a particular segment that clearly can afford health care, but is not getting the expected outcome in terms of what they're looking for. So there is a market where individuals are price-insensitive because at the end of the day, when it comes to health, you want that assurance,. I think that's a segment that we are actively looking at. But at a cost of $70 a month in a country where the average salary is about $400 a month, is it affordable?

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