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The Montgomery Bus Boycott
The Montgomery Bus Boycott was a successful enterprise that put on a full display the influence of the African American dollar. It has been suggested that the boycott cost the city of Montgomery $3,000 per day. The code they cracked was, you may not like us, but you do like our money. You love them. So we're going to take away this money to give us the seat we want. Not the seat you want us to have.