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72. MONEY | Steal THIS 8 Figure Business Idea

Alfalfa Podcast

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What's the Best Way to Start a Zero to One Business?

I feel like there's like two kind of approaches people use. One is sort of like the Peter Thiel zero to one thing where you are creating something that is just so transformative. And then there's what I did all the time and what I kind of think is the better play for most people was just simply take something that exists and is proven to exist and just just like iterate on it. It's very, you know, zero to 0.1 or something.

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