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The Importance of Listening
Seth Godin: I love this article. The term it depends goes on our official podcast t-shirt right next to a game changer. What Kurt really broke down was we know what best practices are. And there's a large distinction between the two. He says just because something's best practice doesn't mean that it always must be followed.Godin: There could be a ton of these things, and they may work in certain scenarios. But if you talk to Greg Baldini, there would be patterns that don't work well in all scenarios.