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EP 027 - Taylor Lagace on Turning Your TikTok Influencer Content Into High-Performing Ads

Whale Informed by Triple Whale

CHAPTER

How to Seed 500 Influencers Without Putting So Much Money Out There

We believe in seeding. After we have identified these 500 influencers, we reach out to all of em with a message saying, hey raba. We think you're a great brand fit. Absolutely love the content you consistently put out. And what we mean by that is we have no expectation of you to post whatsoever to semm your address and we'll get this right out to you. Out of the people that receive your product, 30 % of those will end up posting of their own free will, free of cost, under no contractual obligation. Incentive, free two to three times on average each. You are not going to get that rate anywhere within the pay for post

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