2min chapter

Wellness: Fact vs. Fiction cover image

Fashionably Unwell – The Dark Side of America's "Wellness" Industry

Wellness: Fact vs. Fiction

CHAPTER

The Wellness Industry Is Using So Much Money for Marketing

Behind this multi-billion dollar wellness industry is tons of money for marketing. When I hear a founder of a functional elixir beverage, tell me that he's basically using all of their advertising and marketing model based off of what the alcohol industry did,. Well, that's really telling, isn't it? You don't see doctors doing that. That's why they're not winning this game.

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