In this episode, Spencer and Matthew sit down with longtime friend and property management veteran Bryan Jenkins, now President of Gentone Property Management. Bryan brings more than 25 years of experience in the industry, from his early days managing corporate housing for Honda executives in Birmingham to building and selling a regional property management company, leading institutional operations at PURE, and now expanding Genstone’s multi-service real estate ecosystem.
Bryan shares his journey, lessons learned from different market cycles, and why he believes relationships will always be at the heart of property management—even as technology and AI transform the industry. The conversation covers everything from institutional investors and build-to-rent to the boutique operator’s future, remote team members, and how AI could reshape the role of property managers.
What You’ll Learn in This Episode:
- How Bryan accidentally fell into property management after leaving the military.
- The early corporate housing boom in Birmingham and how it fueled business growth.
- Why diversification into C-class and Section 8 housing became essential.
- Lessons learned managing through the 2008 housing crisis and institutional cycles.
- The story behind selling his company to PURE and transitioning into institutional management.
- How Genstone Property Management integrates property services, construction, insurance, and more under one roof.
- The challenges and opportunities of managing across multiple states and markets.
- How AI is beginning to impact property management operations and where it might go next.
- Why boutique property managers and large-scale operators will both thrive, while the “middle” may struggle.
- Why, even with AI and technology, property management will always be about relationships.
Memorable Quotes:
- “I’m a relationship guy, so it’s always about relationships. At the and of the day, our business is still about relationships and I don’t think any amount of technology is gonna change that.”
- “It’s always best to be the second property manager, not the first.”
- “AI may change the way we operate, but it won’t replace the need for trust and communication.”
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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co
Guest: Bryan Jenkins, President of Gentone Property Management
Link: Connect with Evernest
Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)
Visit the Podcast Website: Evernest.co/podcasts
Email the Show: podcast@evernest.co
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Production House: Flint Stone Media
Copyright of Evernest 2025.
