4min chapter

The New Music Business with Ari Herstand cover image

How to Navigate the New Live Music Industry

The New Music Business with Ari Herstand

CHAPTER

The Importance of Social Media in Art

I understand why so many artists don't want to get on social media, but it is a part of the job now. There are ways that that stuff can be scheduled and post when it needs to without us ever getting online and interacting. We maybe see the needle jump for each one, maybe two ticket sales, maybe five if we're lucky. I feel like you can always get around oversaturation. Is it always the easy way to do things absolutely not? And it's kind of low key what happens when the people that don't make music are in charge of a lot of it. Absolutely, there's so much there and so many gems.

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