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138 - How to Quickly Grow Your Newsletter Without Ads with Derek Kolstad

Nikonomics - The Economics of Small Business

CHAPTER

Navigating Newsletter Monetization and Promotion Strategies

This chapter explores the strategies for monetizing newsletters, focusing on ad pricing and the challenges of promoting personal products alongside sponsored content. The speakers emphasize the importance of pre-selling ads in relation to subscriber growth and introduce a metaphor about a Mexican fisherman to illustrate the tension between revenue expansion and workload management.

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