28 - Breaking Down Self-Reported Attribution PART ONE
Stacking Growth | The B2B Marketing Podcast
00:00
Adding a Free Text Field to a Form Is a Good Idea
Mike Licket: I work with two of our enterprise little clients. They were kind of on opposite ends of the spectrum when comes to self important attribution. We actually gave them a strong hand push to try it at least for as a as a drop down. And and the insight that they saw was that there was no impact on their conversion rate by adding an extra field.
Transcript
Play full episode
