20min chapter

Nikonomics - The Economics of Small Business cover image

34 - From the Army to Building a $70M Dental Empire with David Ensley

Nikonomics - The Economics of Small Business

CHAPTER

The Rise of Dental Service Organizations (DSOs)

This chapter explores the evolution of dental practices into Dental Service Organizations (DSOs) and their increasing popularity among dentists. It contrasts traditional solo practices with the centralized operational model of DSOs, focusing on financial benefits and efficiencies in ownership structures. The discussion also highlights the dynamics of patient acquisition strategies and the impact of marketing on practice growth, emphasizing the importance of collaboration and camaraderie among dental professionals.

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