EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano
The DigitalMarketer Podcast
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Don't Say No to a Video Testimonial
A no doesn't necessarily always mean a no. Ask for a smaller ask and overcome their objections. If they're already comfortable with the forat you're asking, make it easy for them to say yes. Not all testimonials were created equal so the best are those that illustrate or demonstrate results.
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