Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

How to Leverage Communities

The most successful communities have been ones who have tapped into a group of people for whom it's part of their identity. You cannot force communities to happen and community can't be something that you just kind of call the Slack channel where you have a thousand disengaged people lurking. And your role is that of a facilitator who brings them together and gives them resources as opposed to, you know, is the only kind of source of communication in the community.

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