2min chapter

On Brand with ALF & Rory Sutherland cover image

Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing

On Brand with ALF & Rory Sutherland

CHAPTER

Innovative AI Solutions in Samsung Appliances

This chapter explores how Samsung appliances leverage AI technology to improve user experience and efficiency. Key innovations include a webcam-equipped oven for cooking monitoring and washing machines with automatic detergent dispensing for optimized cycles.

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